A key concept for this is 'House Style' which is how an audience can see a product's style, and associate that with a specific artist. For this, my main inspiration was Wes Anderson, who's films all have a very distinct look to them, through his use of colour and font.
For me, I wanted my 'House Style' to link by similar cold blue hues and the same font, this can be seen by the 8th slide of the above Emaze, or this blog post.
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